Search

Engine Management

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Search Engine Management

Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Search engine optimization (SEO) is the process of improving the qualty and quantity of website traffic to a website or a web page from search engines.

Image search

Video search

Academic search

News search

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Frequently asked questions

SEO or ‘search engine optimization’ is the process of improving the quality and quantity of a website’s traffic. This is achieved by increasing its visibility on search engines, by improving rankings for unpaid results. As a marketing strategy, SEO has long-term benefits and offers a high return-on-investment.

SEO is important for your business because it can lead to more organic website traffic. Organic traffic is unpaid traffic that you get from people finding your website through search engines like Google. As you know, search engines are used by people all over the world to get information. This means that you can reach a lot of people with just one web page or blog post if it appears high on search engines.

After a website is developed, the website analysis is done to optimize the contents of the website. The website is optimized to index the content of the website by the search engine crawler. If your website is developed recently, the keyword placement is done rightly along with on-page and off-page SEO, and then you can see the result on SERP very soon. On the other hand, if the SEO of your website is not done professionally, you can’t be able to attain rank on the SERP. If search engine optimization is done professionally, you can see the result within a few weeks of the SEO of the website.